A complete author website — designed, written, and shipped end-to-end in our studio. The same standard every ThornBlaze build ships at.
Our first published build. A studio-owned project — full creative control, real production constraints, built to the same standard every ThornBlaze build ships at.
A sport science and mental performance author site for teen athletes, parents, and coaches. Live since launch — the same architecture every ThornBlaze build ships with.
The primary conversion isn't a newsletter signup — it's a 3-minute reader assessment that returns personalised results. The format qualifies the visitor and pitches the book in the same flow, then drops them into the email sequence already segmented.
Every page was written from the book itself — not boilerplate. The voice, examples, and credibility markers come from the source material, which is why nothing on the site reads like agency copy.
The infrastructure for the second book launch — waitlist, email automation, direct store — was built before launch, not scrambled together at the last minute.